Enterprise SEO takes Empathy Herbal from 320K to 1.8M clicks
An Australian organic health brand scaled to 1.8M clicks and 34.2M impressions, with 312% revenue growth through an enterprise-level Shopify SEO strategy.
Results at a glance
Click Growth
Impression Growth
Organic Users
Revenue Growth
What we shipped
- Full technical SEO audit and rebuild for a large Shopify catalogue
- Site architecture restructured for enterprise-scale crawlability and ranking
- National keyword expansion across product, category, and informational queries
- Content strategy aligned to purchase intent across organic health verticals
- Reporting tied to organic revenue and transaction data, not session counts
An established Australian organic health and wellness brand, already selling, already visible, but operating well below the search demand that existed for what they offered. The traffic numbers looked reasonable on paper. The gap between what they were capturing and what was available in the market was not.
Taking over with a mandate to grow
This wasn’t a rescue job. The brand was credible, the product range was real, and the Shopify store was functional. What was missing was the infrastructure underneath: keyword coverage that matched how people actually search for organic health products at scale, technical architecture that could support national and category-level rankings, and content depth across a product catalogue that had outgrown its SEO foundation.
The starting point — 320K clicks and 5.8M impressions over six months — told us there was already demand finding them. The job was to build the engine that captured far more of it.
What we built
This was an enterprise SEO engagement from day one, not a standard campaign.
We rebuilt the technical foundation of the Shopify store: site architecture, crawlability, page speed, and structured data — the parts of performance that determine whether a large catalogue can rank at scale. At the enterprise level, content and technical issues compound each other. We addressed both in parallel.
We then expanded keyword coverage across Empathy Herbal’s full product and category footprint — herbal supplements, wellness formulations, and organic health categories — targeting the commercial and informational queries that drive both discovery and purchase intent across Australia.
The content layer matched the keyword strategy: not thin category pages, but substantive, well-structured pages that could compete for high-value terms and convert the traffic they earned.
The starting point — 320K clicks and 5.8M impressions over six months — told us there was already demand finding them. The job was to build the engine that captured far more of it.
The outcome
The conversion rate improvement — 156% — matters as much as the traffic number. Volume without conversion is a vanity metric. This program produced both.
It has become one of the stronger enterprise Shopify SEO results in the Australian health and wellness space, and the work continues.
The throughline is the same one that drives every engagement: rankings are an input, not an output. The output is organic revenue Empathy Herbal can trace directly to what we built.
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